The three-week old Clydesdale that stole people’s heart in Budweiser’s Super Bowl commercial has been named Hope. Anheuser-Busch had a contest to name the young star and received more than 60,000 tweets, facebook comments and emails. Hope was one of the more popular suggestions.
“We were overwhelmed by the response we got,” Lori Shambro, brand director for Budweiser, said in a statement to USA Today. “Many of our fans wanted a name to reflect their optimism and spirit, which the name Hope encapsulates beautifully,” Shambro said.
The 60 second commercial showed the bond between the horse and its trainer throughout its life and was one of the most popular Super Bowl ads in surveys.