BMW announces the latest edition to its lifestyle collection – The BMW P.R.A.M.

With a royal baby due this summer, BMW is proud to announce the launch of the limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile).

Fitted with a Nurse-Assisting Petrol Powered Injection Engine (N.A.P.P.I.E) and award-winning EfficientDynamics technologies, including active aerodynamics and low rolling-resistance tyres, for those who are ‘too posh to push’. With a choice of two or four-wheel drive it rides as smoothly on the polo field as it does down the Mall.

Available exclusively in Princess Pink and Royal Blue, this soft-top convertible is the latest innovation from the Forschunges und Narren division. The BMW P.R.A.M comes complete with air conditioning, and paparazzi-proof hood as standard.

On sale in showrooms from April 1, 2013, the price is available on request. To book a test drive contact Joe King, Head of Postnatal Innovation, on 0800 0936161 or Joe.King@bmw.co.uk.

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