To jump-start the final leg of Harley-Davidson’s year-long, global 110th Anniversary celebration, Bill Davidson, great-grandson of company co-founder William A. Davidson, picked up a new 2014 Harley-Davidson Street Glide Special directly from the factory assembly line at the company’s York, Pa. facility on Monday, Aug. 26. The motorcycle is part of Project RUSHMORE, a comprehensive new customer driven effort designed to fundamentally improve every aspect of the riding experience through category-leading technology and design enhancements. The new Project RUSHMORE bikes were introduced last week at the company’s annual dealer meeting, according to a news release.
“Our 110 year history is a milestone that many, many companies will never ever see. Certainly no other motorcycle companies will see that so we’re very proud of it,” said Bill Davidson, who is currently President of the Harley Davidson Museum. “We have been through a lot of different chapters. The transformation is really impressive, it makes me and the rest of the company very, very proud to see the passion and the dedication of our employees in the ownership that each one of them takes. The family of Harley Davidson, our dealerships, our employees, our customers, the loyalty and the strength of that family, I can’t think of anything that comes close to it!”
Davidson will ride the new Project RUSHMORE bike for more than 700 miles, stopping to meet with Harley-Davidson dealers and customers along the way.
“I can’t wait to get on the road! We’re going to make stops at certain dealerships on the way back to Milwaukee which will be fun,” said Davidson.
Davidson will then ride the motorcycle to Milwaukee. He will ride in the 110th Anniversary Parade and then deliver the motorcycle to the Harley-Davidson Museum in Milwaukee, where it will go on display.
“Arriving in Milkwaukee, I’m getting goosebumps as I’m speaking right now,” said Davidson. “But arriving in Milwaukee is a really emotional experience! Harley Davidson fans will be on the bridges with the welcome home signs and it’s a pretty emotional time to come home to where Harley Davidson started back in 1903.”
“We’re making the motorcycles out here in York and the parties in Milwaukee, but, what was fantastic was we really brought some of that excitement back into the factory. And getting everyone even more excited to build great motorcycles,” said Ed Magee, General Manager of Harley Davidson vehicle Operations in York County. “It’s an incredible experience for the factory. Not only are we celebrating the 40th year of Harley Davidson In York but also the 110th anniversary of the motor company. Just an amazing experience for the employees, riders and obviously the customers who came out to visit today.”