IKEA comes up with a fantastic idea to help homeless animals get adopted
Many shelters don’t have a lot of funding to advertise their pets for adoption. Most are only able to use their web sites and social media to get the word out.
So Home For Hope, a coalition of pet adoption agencies, teamed up with IKEA to help homeless animals get a little bit more exposure.
Stores in Tempe, Arizona and in Singapore took pictures of shelter animals and created life-sized cardboard cutouts to place around their showrooms.
The pets were put into home settings, so customers could see just how well one of these pets would fit with their home.
The cutouts all display a QR code, which customers can scan with their phones for more information on the pet pictured.
“We thought it was a perfect way to show people what their home would look like with a pet in it,” Becky Blaine, Ikea Tempe’s marketing director, told Business Insider.
The program has been successful so far. At least eight pups have been adopted in Singapore so far, according to the Home for Hope website. Of the six cutouts that have been featured at the Tempe store, all have been adopted, Blaine said.
More cutouts of adoptable pets will be featured in the store beginning July 29.
Read more: Business Insider
See how the cardboard cutouts are created: