Funhouse themed roller coaster coming to Hersheypark in 2015

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When Laff Trakk opens in May 2015 at Hersheypark–it will be the park’s 13th roller coaster. Billed as a 21st century funhouse–the new family-style coaster will spin riders through an eye-popping adventure of sights and sounds.

“Fun Houses are an American amusement park treasure and an important part of the historical fabric at Hersheypark,” said Kevin Stumpf, General Manager, Attractions & Entertainment. “We are thrilled to bring back some of the timeless elements from these classic attractions and, quite literally, put a new spin on them.”

As soon as riders enter the queue line, they will see a glimpse of the whimsy which awaits them in Laff Trakk and be able to capture the anticipation in sharable photo opportunities.

The new attraction will be located within a 130 feet long by 75 feet high red, white and blue building along Midway America between the Whip and Midway Tent.

Hersheypark worked with a team at Raven Sun Creative, a New York-based immersive entertainment design group. “Our team took inspiration from researching iconic Hersheypark Fun Houses,” said Louis Alfieri, Principal and Chief Creative Officer, Raven Sun. “We looked at archival images of ‘WHOOPS,’ ‘Laugh Land’ and ‘Laffing Sal’ with the goal of re-creating the nostalgic Fun Houses of yesteryear with the latest in technology in Laff Trakk.”

The design of the coaster car allows for a 360-degree free spinning rotation. Reaching a maximum speed of approximately 40 miles per hour, Laff Trakk takes its riders along 1,400 feet of track which includes an Immelman turn (riders enter a half loop and then go through a half twist and curve out in the opposite direction in which they came), multiple high-banked curves (85 degrees maximum) and Camelback air time hills.

With seven ride vehicles each holding four riders, the 70-second ride has an estimated ride capacity of approximately 850 riders per hour. The ride system utilizes a
combination of the most modern magnetic and pinch braking systems to give everyone the smoothest and safest ride possible.

For more information or to take a “virtual” ride on Laff Trakk, please visit

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