Online business to create 100 new full time jobs in downtown Lancaster

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Downtown Lancaster

HARRISBURG, Pa. – An online reputation management is set to open for business this Spring in downtown Lancaster. The Wolf Administration announced today that BrandYourself.com Inc. will expand its business to the Oak Tree Development Group’s historic office building located at 53 West James Street.

The decision will create 100 new full time jobs with an estimated $5,000,000 plus payroll.  Michael O’Brien, Oak Tree’s President, stated that “BrandYourself will further strengthen the argument that Lancaster is a great place to live, work, and play.”

BrandYourself.com will expand operations by immediately leasing a 9,800-square-foot building in Lancaster. The project will include leasehold improvements, the purchase of office furniture, computers, and software. The company plans to invest at least $900,000 on the project and has also committed to creating at least 100 new full-time jobs over the next three years.

The company received a funding proposal from the Department of Community and Economic Development (DCED) including a $200,000 Pennsylvania First Program grant, $300,000 in Job Creation Tax Credits to be distributed upon creation of the new jobs, and a $45,000 WEDnetPA grant to train its workforce.

BrandYourself.com is both the first DIY platform and leading service provider to help anyone create, monitor, improve, and protect their reputation online. Since its launch in 2012, BrandYourself.com has been recognized by the White House, named a “Best Entrepreneurial Company in America” by Entrepreneur Magazine, declared “Best Online Reputation Services for Individuals” by Business News Daily and appeared on ABC’s Shark Tank, where they walked away from a $2 million offer – one of the highest offers in the show’s history.