Penn Ketchum, owner of Penn Cinemas in Lititz, Lancaster County, visits FOX43 to talk about a brand new theater opening in York city.
The theater he plans to bring to York is all about changing the world of cinema, the new model where advertisers and sponsors have full control of the “experimental marketing” in terms of everything from the concessions, to the logo stitching on the back of the rocking seats where consumers can enjoy the latest in cinematic entertainment. Penn’s goal is to create a new business model to enhance the movie theater experience. Penn (along with his managing partner Marquee Management) is looking to build more theaters throughout the region.