JC Penney ad pulled after complaints it promotes bullying

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<> on February 28, 2013 in Daly City, California.

JC Penney is under fire for a back-to-school television ad.  The ad features the voice of a mother saying a son’s clothes could “make or break” him for the entire year.  The ad then shows the student sitting alone at a lunch table.

Some parents say the spot promotes bullying and puts pressure on cash-strapped parents to buy the latest clothing.

The criticism comes after the company is already struggling. Sales are down and the company is looking for a new CEO. JC Penney announced the ad in question is no longer part of its current TV campaign. The company says its ad wasn’t intended to “trivialize or promote bullying.”

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1 Comment

  • ray

    YES what they was very wrong , giving other kids more reason to bully , but JC penny has said its no longer a part of its TV campaign . what has been done we can't take back , but we can stop beating it into the ground . some times the faster we get on or over it the faster its forgotten_

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