JC Penney is under fire for a back-to-school television ad. The ad features the voice of a mother saying a son’s clothes could “make or break” him for the entire year. The ad then shows the student sitting alone at a lunch table.
Some parents say the spot promotes bullying and puts pressure on cash-strapped parents to buy the latest clothing.
The criticism comes after the company is already struggling. Sales are down and the company is looking for a new CEO. JC Penney announced the ad in question is no longer part of its current TV campaign. The company says its ad wasn’t intended to “trivialize or promote bullying.”
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