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The Bon-Ton raised more than $730,000 for March of Dimes imbornto® Campaign

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MILWAUKEE, WI (October 10, 2013) – More than $730,000 was raised by The Bon-Ton Stores, Inc. from its Mother’s Day and Father’s Day promotions supporting the March of Dimes imbornto® Campaign. This is the first time the Bon-Ton Stores have partnered with the March Dimes on a national level to support their work to give every baby a healthy start in life. The goal was to raise over $100,000 through donations, sales and social media campaigns at Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores from April 26 through June 16.

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