Buying local food has become the latest trend in the food industry.
Rabobank International Food & Agribusiness Research and Advisory (FAR), issued a study earlier this year completed by 80 analysts who monitor and evaluate global market events that affect agriculture worldwide. Their study focused on the overall produce demand, both retail and food service, in the U.S.
The study found that American consumers are seeking out and purchasing foods grown in closer proximity to them.
Supermarkets and restaurants are also looking for more local products to meet consumer demands.
“We’ve seen more consumer demand from people who want to know what they’re putting in their bodies,” said Orrin Wells, owner of Wells Family Baking in Gettysburg. “Health is becoming more of a factor for choices and we’d like to capitalize on that and get people the best quality food possible.”