Mexico banning soda TV ads during the day and weekends

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SODAMexico is going a step further in its continuous fight against obesity. Officials are trying to encourage a healthier lifestyle by what you are watching on television.

The country is now reportedly restricting television advertisements for high-calorie foods and soft drinks.

The ads will be banned from running between the hours of 2:30 p.m. until 7:30 p.m. on weekdays and between 7:30 a.m. and 7:30 p.m. on weekends.

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1 Comment

  • MyViewpoint

    Better to restrict the number of ads per hour than targeting time of day on all stations. ie) Allow one ad per hour per station.

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