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The story behind the rarely seen 9/11 Budweiser commercial that only aired once

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ST. LOUIS, MO (KTVI)- When you think of Super Bowl commercials, the Budweiser Clydesdales are one of the first things that come to mind. So when the company decided they wanted to make a commercial to pay tribute to the memory of the fallen of September 11th, it’s no surprise that these majestic animals were part of it.

The ad aired only one time, but many have never forgotten the commercial.

Making the commercial was no easy task though. September 11th had just happened, and the company needed approval from members of Congress, the ad community, and from New York Mayor Rudy Guiliani.

“We filmed in New York City. We had a helicopter going over the Brooklyn Bridge. Mayor Guiliani let us into the city. The only film company of any sort right after 9-11 to actually come into air space with our helicopter to film the Clydesdale the hitch coming into Battery Park and it was amazing…just amazing,” said Bob Lachky, former executive vice president of AB Global Creative.

The horses were trained especially for the spot to be able to give their unforgettable, breath-taking bow.

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