Hershey “unwraps” new chocolate taste testing attraction

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DERRY TOWNSHIP, Pa. - Hershey Chocolate World has a pretty sweet new attraction. The Hershey Company "unwrapped" its new "Chocolate Tasting Experience." A Hershey tasting expert will show people how to recognize different flavors of chocolate in a new digitally enhanced classroom. Using electronic tablets and tasting tables, visitors will get to vote on what they think about 15 different chocolate samples.

"There's no wrong answer," Master Chocolatier Jim St. John said, "it's everybody tastes what they tastes. But it's great to see what a group of people like say 50 people, what everybody thought and then you compare to what the experts thought."

The Amazing Candy Machine also launched in the new Hershey’s Largest Candy Store, allowing guests to customize their perfect mix of Hershey’s favorites from more than a dozen sweet selections.

The changes are part of a master plan initiated in 2013 to make improvements to Chocolate World.

Tickets costs $9.95 for adults and $6.95 for children ages 3-12.