HERSHEY, Pa. — It may still be summer, but The Hershey Company is looking ahead to Halloween.
The candy-maker unveiled their 2024 Halloween treats—including some new delicacies and some classic favorites.
The new candies include:
- Kit Kat® Ghost Toast – Savor the spirit of Halloween with Kit Kat® Ghost Toast. The classic, crisp wafers are wrapped in a new cinnamon toast flavored creme, delivering a hauntingly satisfying experience. Available for a limited time in standard, king and snack sizes.
- Reese's Werewolf Tracks - Howl in delight this Halloween with Reese's Werewolf Tracks. Featuring a perfect combination of vanilla-flavored creme, milk chocolate and peanut butter, you can sink your fangs into snack, standard and king sizes.
- Hershey's Milk Chocolate Harry Potter™ Bar Snack Size – Enchant your celebrations with these special edition bars inspired by the world of Harry Potter™. Discover one of the four houses of Hogwarts engraved on each Hershey's Harry Potter™ snack size bar. Available in 9.45 oz bags.
- Twizzlers Ghosts – We've expanded the seasonal Twizzlers shapes line from bunnies to include the first-ever Twizzlers Halloween shape, and they're adorable ghosts! These cherry-flavored chewy candies come in an 8.5 oz bag and are perfect for adding a spooky touch to your celebrations.
"Hershey has long been a leader in Halloween festivities, offering beloved treats that have become synonymous with the season," said Heather Seamans, senior manager fall marketing at The Hershey Company, via a press release. "This year, with Kit Kat® Ghost Toast and Reese's Werewolf Tracks, we're showcasing our commitment to innovation and fun with bold, exciting Halloween flavors, inviting consumers to choose both!"
Of course, the global candy company couldn't forget its roots. Some of the seasonal Halloween favorites are making a comeback in 2024, including:
- Reese's Pumpkins – This fan-favorite shape is available in a range of sizes, perfect for snacking and sharing.
- Reese's Skeletons - With colorful skele-fun designs on the outside and creamy chocolate and peanut butter on the inside, these candies are perfect for handing out to trick-or-treaters and filling your candy bowls. Available in 9.1 oz bags.
- Reese's Assorted Jumbo Bag Snack Size Shapes – Reese's ghosts, bats and pumpkins, oh my! These individually wrapped seasonal favorites now haunt together in a 14.4 oz bag and are perfect for Halloween parties, bowls and sharing with trick-or-treaters.
- Hershey's Milk Chocolate Harry Potter™ Standard Size Bar and Kisses - Get ready for a magical treat this Halloween with the return of these Hershey's Harry Potter™-inspired chocolates! The Hershey's Milk Chocolate Harry Potter™ Standard Size Bar features 12 enchanting collectible wrappers with designs inspired by Hogwarts and beyond. Iconic symbols, spells and beloved characters from the wizarding world await you on each bar. The limited-edition Hershey's Harry Potter™ Kisses, available in 9.5 oz bags and now also in new 2.08 oz canes, are wrapped in whimsical foils featuring your favorite wizarding world characters, houses and moments.
- Chocolate & Sweets Assortments – Continuing our partnership with HARIBO this Halloween season to bring the world's #1 gummi in with your favorite chocolate treats, HARIBO® Goldbears® are back in a variety of Hershey assortment bags. Perfect for trick-or-treating and Halloween celebrations, there's a mix for everyone, sure to delight fans of Hershey and HARIBO.
- Halloween-themed SkinnyPop and Pirate's Booty - Year after year, the interest in adding salty snacks to Halloween baskets continues to rise, with an astounding 79% of Halloween shoppers planning to purchase salty snacks this season. Get ready for a spook-tacular snacking experience with our delectable SkinnyPop and Pirate's Booty products, available in Halloween-themed .5 oz bags and 12-count multipacks.
Some of the Halloween-themed treats are already on sale in stores and online. Those looking to pick up a sweet treat can find where the products are available online.
