HERSHEY, Pa. — The Hershey Company is unveiling new sweet treats ahead of Easter.
The company introduced Reese's Peanut Butter Mini Eggs Unwrapped, a poppable treat that adds a touch of innovation to the cherished traditions of the Easter season. The unwrapped eggs will join the lineup of Reese's and Cadbury items, the top two brands of the Easter season for filling baskets.
"Hershey takes pride in being the leader of the Easter season, consistently delivering innovative and delightful treats that become an integral part of cherished traditions," said Heather Seamans with The Hershey Company. "Reese's Peanut Butter Mini Eggs Unwrapped, along with our other Easter products, showcase our commitment to creating moments of joy and togetherness during this special time of the year."
Additional new products and innovative delights of 2024 include:
- Cadbury Caramello Miniatures: Each miniature is individually wrapped in a seasonal graphic, making them ideal for Easter candy dishes and ensuring a delightful unwrapping experience.
- Kit Kat Lemon Crisp Flavored bar: Breaking away from its traditional miniatures format, this exciting transformation brings a burst of citrusy sunshine to your snacking moments. Indulge in the perfect harmony of crispy wafers and smooth lemon-flavored creme, making it a refreshing and delightful choice for your springtime treats.
- Hershey's Cookies 'N' Creme Polka Dot Bunnies: These delightful bunnies are not just a feast for the eyes but also a treat for your taste buds. Each bunny boasts a velvety white creme exterior adorned with pastel blue, pink, and purple cookie bits on the inside, creating a symphony of flavors and colors in every bite.
- Chocolate & Sweets Easter Assortment: Following the partnership with Haribo in the Halloween season, Haribo Goldbears gummies are back in a variety of Hershey assortment bags. Perfect for egg hunts and Easter baskets, the mix of chocolate and gummies are sure to delight fans of Hershey and Haribo.
Returning Easter favorites include:
- Reese's Peanut Butter Eggs: Get egg-cited because everyone's favorite Easter treat returns to make chocolate and peanut butter dreams come true this season! The most coveted Reese's shape, eggs, are the ideal treat for every bunny.
- Reese's Peanut Butter Bunnies: These bunny-shaped, fan-favorite sweets are the perfect basket stuffer this Easter season. Classic milk chocolate and Reese's peanut butter make these Peanut Butter Bunnies a hoppy addition to any basket or egg hunt.
- Cadbury Royal Dark Chocolate Mini Eggs: No Easter celebration is complete without Cadbury eggs on hand. These dark chocolate eggs are not only a decadent treat to enjoy in between hunting for eggs and Easter dinner, but also a shareable favorite to bring seasonal pastel colors to any tablescape or candy dish.
- Cadbury Rainbow Mini Eggs: Build the most colorful Easter basket in town with the bright Cadbury Rainbow Mini Eggs in rainbow with red, orange, yellow, green, and blue! These vibrantly colored treats are made from Cadbury Milk Chocolate with a crisp sugar shell that will have you hopping to the store for more.
- Cadbury Creme Egg: A celebration in every bite, the iconic Cadbury Creme Egg boasts a distinctive milk chocolate shell embracing a soft fondant center. Ensure your Easter is complete by treating yourself and your loved ones to this seasonal favorite.
