YORK, Pa. — The hottest sandwich of the season has arrived.
After much anticipation, McDonald’s announced its new Chicken Big Mac will make its debut at participating restaurants in Central Pennsylvania on October 10.
The sandwich, which McDonald's calls "a twist on the original Big Mac that has been a fan favorite since 1968," will be available for a limited time.
“With the introduction of the Chicken Big Mac, we’re excited to pay homage to one of our most iconic menu items, the Big Mac, and introduce it to a whole new generation of fans,” said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA. “By tapping into some of our fans’ biggest passions from dupe culture to live-streaming, we’re able to serve up more than just a sandwich. There truly is something for everyone to enjoy in this campaign and we’re bringing experiences that will surprise and delight them, all before the Chicken Big Mac hits restaurants.”
The sandwich made a soft debut in Los Angeles last weekend at McDonnell's, a pop-up dining experience by Chain that touted a signature menu item, "The Chicken Sandwich." It featured a strangely familiar recipe of two chicken patties, special sauce, lettuce, cheese, and pickles on a sesame seed bun – plus Chain’s signature favorites like beef tallow fries, deep-fried apple pie and soft-serve.
Fans were loving it, some even called it a McDonald’s dupe – and in a plot twist as sweet as its Apple Pie – McDonald’s was behind it all.
Featuring the same familiar toppings as the Big Mac but with two tempura battered chicken patties, in place of the two all-beef patties, this unique taste gives fans what they crave and leaves them wanting more, the restaurant promises.
