HERSHEY, Pa. — Chocolate and peanut butter lovers erupted with excitement at the introduction of a new Reese's product this month.
The Hershey Company announced Reese's Chocolate Lava Big Cup. Inspired by last year's Reese's Caramel Big Cup, this new candy includes a layer of chocolate filling to the world-famous Peanut Butter Cup.
"Emulating the decadence of the center of a chocolate lava cake, the new offering gives a rich and gooey eating experience that complements the iconic chocolate and peanut butter combination that fans know and love," Hershey wrote in its announcement of the new product.
Melissa Blette, senior brand manager at Reese's, claims that "Reese's Chocolate Lava Big Cup delivers a satisfying treat that helps fans experience a unique, tasteful adventure through its decadent chocolate lava layer."
In addition to the product itself, the Chocolate Lava Big Cup's accompanying advertisement on social media was just as ambitious. The advertisement depicts a chocolate mountain, referred to as Mt. Reese's, erupting with a stream of chocolate and peanut butter. It also includes a caption reading "Hold tight, something ooey, gooey, and totally chocolatey is about to erupt this August!"
"The virtual creation of chocolate and peanut butter lovers' dreams brings the decadence of the latest addition to the Big Cup line to Mount Rainier for fans to celebrate the fire new product on social media," Hershey said. Did somebody say 'eighth wonder of the world?!'"
Another advertisement for the product, narrated by actor Will Arnett, features a recreation of the fictional Mt. Reese's oozing with chocolate. The commercial ends with Arnett proclaiming, "Chocolate and lava: together at last... as one."
The new product is available in both standard and king sizes at retailers with Hershey products across the country.
