YORK, Pa. — Rita's Italian Ice & Frozen Custard is adding two new, limited-time summer flavors to its menu.
The Italian Ice is teaming up with NERDS candy to create NERDS Grape flavored Ice, which will be available for a limited time starting today.
Also available will be new BABY NERDS which will make its first-ever appearance as a dessert topping ahead of its scheduled nationwide release next spring.
"Smaller in size than NERDS candy, but with just as much flavor, this innovative topping will become an addition to Rita’s menu, elevating the Rita’s experience with its playful and crunchy texture," Rita's said in a press release.
Grape Nerds flavored ice adds the popular NERDS candy to a Rita’s Gelati layered with creamy Vanilla Custard and topped with BABY NERDS.
For those seeking a sippable treat, the NERDS Grape flavored Gelati Blender, an Italian Ice drink blended with Custard and topped with BABY NERDSTM, offers a refreshing treat for guests throughout the summer. The NERDS Grape Ice and BABY NERDS topping can also be enjoyed across Rita’s menu of signature treats.
Rita’s app users can enjoy a free taste of the exciting new BABY NERDS topping when they purchase a Gelati or Gelati Blender and redeem the one-time-use reward through their loyalty app at participating Rita’s locations.
New app users will receive the reward when they sign-up through July 21.
"We are thrilled to introduce our guests to the innovative and adventurous sweet, crunchy and tangy flavor of NERDS Grape flavored Ice this summer,” said Madalyn Weintraub, Senior Director of Marketing at Rita's Italian Ice & Frozen Custard. "Being the first to launch the BABY NERDS topping is an incredible opportunity to offer our guests a unique and fun experience they can only find at Rita’s.
"This partnership exemplifies our dedication to continually bringing fresh and exciting flavors to our menu. We are excited for guests to create unforgettable summer memories with a Rita’s in their hand!"
Rita’s signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 80 flavors. Other menu items at Rita’s include creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita’s BlendersTM, Milkshakes and more.
For more information about Rita’s Italian Ice & Frozen Custard and to find your closest location, you can visithttp://www.ritasice.com/.