HERSHEY, Pa. — Tröegs Independent Brewing announces the release of The Most Wonderful Beer of the Year, a festive variety pack perfect for celebrating the holiday season.
Each 12-pack includes three cans each of the Hershey, PA-based brewery’s favorite winter beers, the brewery said in a press release. Front and center are its popular holiday ale, Mad Elf, and Perpetual IPA, the best-selling craft beer in Pennsylvania, Tröegs said.
Also included are two pack exclusives: Naked Elf, a Belgian-style ale that's a stripped-down version of Mad Elf without the cherries, honey, and chocolate malt; and the brand-new Gingerbread Cookie Stout, a chewy, dark beer that harkens back to grandma’s time-honored cookie recipes.
“There’s really something for everyone in this pack,” said Tröegs co-founding brother Chris Trogner. “We've got a Tröegs beer for everyone at your holiday table!”
The Most Wonderful Beer of the Year variety pack is available everywhere Tröegs beer is sold.
To get in the holiday spirit, Tröegs is hosting The Most Wonderful Beer Weekend at the brewery. Centered around Mad Elf, the four-day event runs from Thursday, November 16 through Sunday, November 19.
The event kicks off on Nov. 16, when Naked Elf and Gingerbread Cookie Stout hit tap lines in the Tasting Room. Visitors can try a holiday flight of these two beers alongside Mad Elf and Mad Elf Grand Cru, a special “director’s cut” of the beloved holiday ale. Additionally, the Snack Bar will feature several Mad Elf-inspired dishes including the return of fan-favorite Mad Elf Fondue.
On Nov. 17 in the General Store, Tröegs will release limited-edition 16oz. cans of Mad Elf with a special commemorative label featuring all iterations of the iconic label art over the years. Also, the Tasting Room will tap a fresh firkin of Blizzard of Hops Winter IPA, a cold-weather favorite, at 5 p.m.
Visitors can also enjoy a beer and cheese sampling with Clover Creek Cheese Cellar in the General Store on Nov. 18, and Tröegs will also be accepting new, unwrapped toys as part of its Perpetual Giving campaign to benefit Hershey Cocoa Packs.
Nov. 19 is all about brunch with themed cocktails, Snack Bar specials, music in the Tasting Loft, and more.
For complete details, please visit the official Facebook event page.
