LANCASTER COUNTY, Pa. — In a world where consumers are grappling with rising prices and financial pressures, a new trend known as "underconsumption core" has been gaining widespread appeal.
This movement encourages individuals to use only what they truly need, hold on to their possessions and, if necessary, spend their money prudently.
At Millersville University's move-in day, FOX43 gained insight into how students, and parents, are approaching this trend ahead of beginning the latest chapter in their lives.
Freshman Brooklyn Davis acknowledged that she spent approximately $1,000 on dorm essentials; Despite being familiar with the underconsumption trend, Brooklyn expressed her love for shopping and acquiring new things for the school year.
"I think that I’m an overconsumer, you couldn’t even tell that I was moving out of my room. It literally looked the same," said Davis.
On the other hand, Kadie Flynn, the mother of a freshman, emphasized the importance of exploring existing options before resorting to new purchases. Given the financial constraints associated with paying out-of-state tuition, Kadie shared her preference for visiting Facebook Marketplace and relying on online platforms like Amazon to stick to a budget.
"Other than that, we did quite a bit of reusing what we had, so yes, I didn’t know the term but I do now," said Flynn.
The underconsumption trend is not only influencing students and their families but also fueling the growth of businesses, such as consignment and thrift shops. Sarah Klausmair, the store manager of Deja Vu Consignment Boutique, recounted instances of customers expressing their alignment with the underconsumption trend. She illustrated that even younger individuals are embracing this trend, visiting their stores with family members to shop for second-hand items.
While many are catching onto the trend of spending less and using what they have or sticking to a budget, Klausmair highlighted the increasing popularity of thrifting due to the rising expenses of new items.
“What’s great is that the second-hand side of things changes what affordability can look like, where you can have those higher qualities [and] better-made garments,” said Klausmair.
As of now, it's looking like the underconsumption trend will continue to reshape consumer habits, particularly among the younger generation, by promoting mindful consumption and careful spending.